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The Western Livestock Exchange

We are excited to share with you the new technology being offered at WLEX.ca.

The Western Livestock Exchange is a "real-time internet marketing company" dedicated to the promotion and marketing of purebred and specialty livestock. Whether it's a bull sale, a fall female production sale, or a ranch horse sale, wlex.ca is dedicated to broadcast in real-time any livestock sale or event, live over the internet.

Let me explain what wlex.ca is compared to other internet marketing companies. Technology is constantly changing and advancing. We at the Western Livestock Exchange - wlex.ca are using technology that is the industry leader for Real Time Live Online Auctions. The pattented Online Ringman program, allows for live real time bidding over the Internet on any internet connection from high speed to Dialup. The Online Ringman program may be familiar to some of you as it is the same technology used by Ritchie Bros. Auctioneers, the largest industrial auction company in the world. Online Ringman is the technology that Ritchie Bros. Auctioneers use to conduct auctions around the world every. This system simply is the most reliable internet bid system used for Live Real time auctions in the world, and now with The Western Livestock Exchange - wlex.ca we bring the same reliable service and technology to the livestock industry.

The Western Livestock Exchange - www.wlex.ca is capable of broadcasting to the world any sale or event over the internet in real-time. This allows access for any person who has a computer but is unable to make it to your event. This technology allows people to watch, listen, and bid just as if they were sitting in the stands in real-time.

The process of having a sale live online is very simple. The staff from WLEX.ca will come and set up all the equipment required to broadcast an event. This will include a camera for the ring so that people can see the livestock as they enter and exit the ring. From the sale location there are only a few things that we require: a high speed internet connection and an audio feed from the PA system. WLEX.ca supplies everything else needed to broadcast your sale or event.

The system can be viewed at home from dial up, however, at the sale site we require a high speed connection to broadcast out on. The faster the connection the better the video experience will be at home. If you do not have high speed at your sale location please contact us and we can look at other possibilities to get your sale online.

We will work at every sale location differently selecting a perfect spot to set up our equipment. The best location if there is room, is directly beside the auctioneer, as this allows the auctioneer to view the computer and see exactly when the bids come in and also see who is bidding online. However in some cases if there is not enough room to be beside the auctioneer, we will require a table to set up in clear view of the auctioneer so we can clearly and easily turn the bids into the sale as they come in online.

Depending on the location of your sale, we also can provide a 50-inch monitor that shows the crowd what is happening online and how the system works for people at home. Please contact us to discuss your location and see if the 50-inch monitor is available for your sale day.

Prior to any sale on WLEX.ca please go to our website at www.wlex.ca and sign up for a free user account. After you take the 5 minutes to sign up, you will receive a username and password that can be used to view any sale or event that is being broadcast live on wlex.ca. After you have your free account you can pick and choose which sales you want to request a bidder number for. This will allow us to approve you as a bidder. We request that you apply for a bidder number up to 2 days prior to the sale, however we can approve people right up to sale time and during the sale if necessary.

Now that you have your username and password you are just about ready to head to the auction. You are required to download Online Ringman. Simply select the download page on www.wlex.ca and follow the simple instructions on screen and you will be ready for the auction. If you have used online Ringman in the past you will not need to download this program again.

As sale time rolls around and you have completed all the steps to view and bid at the sale, you simply click the Login button and the Bid screen will appear on your computer screen. From this point you are logged in to the auction. You will be able to watch the live video, listen to the live audio and bid at any point in the auction, in real-time. The Online Ringman program is specially designed to allow people with different Internet connections to view and bid in Real-time. To allow for a better watching and listening experience, simply select the internet speed that you have at home. For dial up users, you will still have audio so you can listen and follow along with the sale and have full bidding capabilities, however due to the slower connection you will mot be able to watch the live video. With Online Ringman and the Western Livestock Exchange - www.wlex.ca you can still bid in real-time on dial up.

With the Western Livestock Exchange and the Online Ringman program you have unlimited opportunities to reach your customers or perspective customers. We can broadcast any event large or small live in real-time. This will add exposure to your event and give you a wider base to show off your product to the world.

As a user at home, you simply log in to www.wlex.ca and view the same as a sale, however there will be no bidding. This can be an opportunity for you to access a show or listen and watch a seminar that you are otherwise unable to attended. If you have a event that you want to broadcast please contact us, or if your aware of an event the could benefit from our services tell them about the new technology being offered. The internet is limitless and we look forward to discussing your event with you and the options for broadcasting it live online at wlex.ca

For every Purebred Livestock Producer your worst fear is your customer not being able to attend sale day. From that freak Winter or Spring snow storm, to that work commitment, or that cow that they are expecting to calve, with the Western livestock Exchange your customers can still be part of the sale with out physically being there. Encourage your customers to come to the farm and view the sale offering prior to the sale at their convince. Then if for some reason they are unable to attended sale day, they can simply log on to wlex.ca and Watch, Listen and bid live at the sale. We must realize that the livestock business is based on evaluating livestock and then determining what will work for your program. To do this, we strongly recommend that you, as a buyer on the wlex.ca, contact the livestock owners, sale management or sale staff prior to the sale to help you evaluate the livestock. This gives you a chance to discuss the animals and get a feel for what animals will work for your specific operation. Then with the power of wlex.ca you can bid just as you were in the seats at the sale.

With such a powerful tool as the internet, and with technology that allows your customer to be at home and bid on your livestock in Real-time, there is no better time to showcase your livestock to the world and allow them to share in your program.

If you have any further questions please feel free to check out our new website at www.wlex.ca. If you need more information about how to have your sale or event broadcast in Real-time on the Western Livestock Exchange please email us at info@wlex.ca or call Mark Shologan at 780-699-5082 or Marlon Ellerby at 403-336-6625.